Robert Bleidt is General Manager of the Audio and Multimedia Division
of Fraunhofer USA Digital Media Technologies. Before joining
Fraunhofer, he was president of Streamcrest Associates, a product and
business strategy consulting firm in new media technologies.
Previously, he was Director of Product Management and Business
Strategy for the MPEG-4 business of Philips Digital Networks and
managed the development of Philips Emmy-winning asset management
system for television broadcasting.

Prior to joining Philips, Mr. Bleidt served as Director of Marketing
and New Business Development for Sarnoff Real Time Corporation, a
video-on-demand venture of Sarnoff Labs. Previously, he was Director
of Mass Storage Technology and inventor of SRTC's Carousel algorithm.
Before joining Sarnoff, Mr. Bleidt was President of Image Circuits, a
consulting engineering firm and manufacturer of HDTV research equipment.

Mr. Bleidt holds BEE, MSEE, and MBA degrees and is a Registered
Professional Engineer.